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Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

search-engine-optThe algorithms used to decide which sites are displayed in Google change approximately 500 times a year. SEO is the process of getting traffic from the “free” or “natural” search results on search engines by adjusting the factors on your website that determine the results.

WebIXI SEO Managers are obsessed with checking and tweaking keyword strategy. We will develop a solid on-page SEO strategy from scratch if need be – as well as execute strategies and tactics to improve your off-page SEO, such as building inbound links.

WebIXI identifies and executes opportunities to improve your company’s and your content’s search rank for key terms at the top, middle, and bottom (branded) of your marketing funnel.

Search Engine Optimization may be a good fit for your organization if:

  • Your current website is not ranking well in the search terms you desire (if your site is below the fold of the first results page, chances are you are not being seen)
  • You aren’t sure which keywords and phrases to optimize for
What’s Included in our Search Engine Optimization (SEO) Program
  • Keyword Research
    • Which keywords should we be optimizing for and why? If we are at the top of the search engines for a keyword that doesn’t actually bring in conversions, why bother?
  • Optimizing the standard elements on a website for our desired keywords
  • Ranking Analysis
    • Where in the natural rankings does your site appear for the desired keywords? If your organization isn’t on the first page, chances are no one will find you.
  • Competitor Ranking Analysis
    • Where does your top competitors’ sites appear in the natural ranking results for the desired keywords and phrases?
  • Detailed Optimization Report
    • Reviewing the Google Analytics data to track our effectiveness and website statistics. Included in this report is an overview of the upcoming changes to the search algorithm that will be used as a game plan for the upcoming quarter.