In this era of social responsibility, “Cause marketing” is now the norm. Customers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause.
If your business or brand doesn’t stand for a cause, consumers may turn to your competitors. The number of consumers who say they would switch from one brand to another if the other brand were associated with a good cause has climbed to 87 percent.
The challenge is to make your socially responsible efforts a winning proposition for the nonprofit group you support, the community and your business.
Cause Marketing isn’t just for national brands and charities. WebIXI has been connecting local businesses and nonprofits for years; creating sustainable, mutually beneficial relationships.