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LinkedIn Lead Generation

LinkedIn Lead Generation

When most companies and organizations think social media, their minds immediately gravitate towards Facebook, Instagram and Twitter.  Unfortunately, LinkedIn is often overlooked, despite its huge potential for B2B partnerships and prospects.

Our LinkedIn Lead Generation Program can help you grow your LinkedIn presence, network, and boost your bottom line!

Our LinkedIn Lead Generation Program follows four basic steps:

  1. Define Your Goals & Objectives for LinkedIn – Random acts of marketing are a waste of time and resources. By defining exactly what we wish to accomplish, we can create a program that helps achieve real results.
  2. Define the Demographics for Prospects – Conversion Rates are higher when messaging and goals are custom made to a specific audience. Let us help you define who your perfect prospect is for each goal!
  3. Create Automated Campaigns – Automate the entire process by creating custom (and personalized) introduction connection requests, messaging and follow ups to the prospects that match the demographics you need to meet with.
  4. Follow Up with Those That Respond! Our role is lead generation – once a prospect answers the messaging, the lead is passed onto you to do with as you see fit!

Our LinkedIn Lead Generation Filters

When creating campaigns, it is important to define the specific marketing persona you wish to reach.  This will allow us to create a highly specific message that will resonate with the target audience.  Our LinkedIn Lead Generation Filters will allow us to target specific audiences based upon the information within their profiles.

Basic Search Filters

Relationship – target 1st, 2nd and/or 3rd degree connections

Keywords – search based upon keywords and phrases the prospect is using in their profiles

Title – target the decision maker by specific job title

Company – target prospects who work at specific companies (current and past employers)

Locations – target prospects within broader geographic regions as defined by LinkedIn.

Industry – target your prospect’s industry (as defined by LinkedIn)

School – target alumni from specific schools and universities

Advanced “LinkedIn Sales Navigator” Filters:

Our LinkedIn Lead Generation Program is compatible with LinkedIn’s Sales Navigator!  If you have a premium subscription through LinkedIn, we can use additional filters to target specific demographics for our campaigns.  These include…

Top Filters:

Keywords – search based upon keywords and phrases the prospect is using in their profiles

Past Lead and Account Activity – reduce duplication by removing potential leads that have been viewed, saved or have been contacted previously

Geography – place a finer geographic pin point on your prospect’s location (individual towns / cities)

Relationship – target 1st, 2nd and/or 3rd degree connections

Industry – target your prospect’s industry (as defined by LinkedIn)

School – target alumni from specific schools and universities.

Role & Tenure Filters:

Seniority Level – Define your prospect’s seniority level within their company (as defined by LinkedIn)

Years in Current Position / Current Company – define exactly how long your ideal prospect has been with their current employer.

Years of Experience – define exactly how much experience your ideal prospect has.

Function – If a specific job function is the decision maker for your services, we can filter our campaigns to target those that fit that role in the company

Title – target the decision maker by specific job title

Company Filters:

Company – target every employee who lists your ideal client as their employer (current and past employment)

Company Headcount – target companies who have a specific number of employees.

Company Type – Looking for public companies? Private?  Nonprofits? Educational Institutes? Government Agencies?  We can target that.

Other Filters:

Groups – LinkedIn Groups can be a fantastic source of prospects – we can target members of specific groups for custom messaging

Tags – By utilizing LinkedIn Sales Navigator’s Tag feature, we can begin to pinpoint even more custom audiences. Have a favorite client you want to duplicate?  Tags can help identify similar clients based on their LinkedIn Profiles.  Want to target companies with a specific income range?  Tags can do that too.  Time to get creative!

LinkedIn Lead Generation Services – Deliverables

Onboarding

Identification and Definition of SMART Goals & Objectives for the Campaigns

Creation of Quick Marketing Persona Demographics for the Campaigns

Creation of Invitation and Follow Up Messaging for the Campaigns

Creation and Optimizing of a personal LinkedIn Profile (as needed)

Creation and Optimizing of a LinkedIn Company Page (as needed)

Monthly Campaign Management

Up to Five Campaigns running throughout the month

Up to 2,000 connection requests sent throughout the month

Review of Progress on Current Campaigns (Total Members in Campaigns, Invitations Sent, Connections Made, Replies, Messages Sent)

Adjustment of Campaigns, including adding additional campaigns, pausing existing campaigns, adjusting the messaging (as needed)

Please note that our role is lead generation – once a prospect answers the messaging, the lead is passed onto you to do with as you see fit!

How Would LinkedIn Lead Generation Help You?

Some Common Goals & Objectives include:

  • Building out and strengthening your sales pipeline with qualified prospects
  • Expanding your network with potential referral partners
  • Headhunting potential employees for your company / organization
  • Increasing awareness, attendance and sponsors for your events
  • Developing your Board of Directors or Committees with prospects with specific skillsets
  • Increasing membership numbers in your organization (be it a professional association, networking group, civic organization and more)