aerial habitat essay hipaa case study ati research paper on dementia eating at home is better than eating out essay latest job application letter sample

Digital Strategy Planning

Digital Strategy Planning

Digital Strategy PlanningMany organizations are doing digital marketing, but they don’t have a strategy. The reality is that digital channels are still relatively new and fast-changing — so many businesses haven’t responded adequately.

WebIXI believes that businesses need to first define a Digital Marketing Plan that defines the digital channel strategy for each major market/proposition, and provides focus and direction for the future.  Additionally, the plan will quantify the case for investment in digital marketing.  At that point, an organization can move to a better integrated approach where digital is part of the overall marketing strategy.

WebIXI will:
Create a Digital Strategy Plan that includes:
  • Defining Your “Who, What & Why”
  • Developing your Elevator Pitch
  • Customer Segmentation & Targeting; Persona Development, Pain Point Definition
  • Keyphrase Research
  • Defining Customer Journeys & Touchpoints
  • Creating Your Message Structure
  • Performance Review and Situation Analysis (SWOT/TOWS)
  • Define Digital Strategy and Governance
  • Digital Media Channel Strategy
  • Search Marketing Gap Analysis
  • Review of Owned and Earned Media
  • Paid Media / Display
  • PR / Influencer Outreach Plan
  • Content Plan
  • Mobile Marketing Plan
  • Initial 90-Day Marketing Action Plan