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Digital Strategy Planning

Digital Strategy Planning

Digital Strategy PlanningMany organizations are doing digital marketing, but they don’t have a strategy. The reality is that digital channels are still relatively new and fast-changing — so many businesses haven’t responded adequately.

WebIXI believes that businesses need to first define a Digital Marketing Plan that defines the digital channel strategy for each major market/proposition, and provides focus and direction for the future.  Additionally, the plan will quantify the case for investment in digital marketing.  At that point, an organization can move to a better integrated approach where digital is part of the overall marketing strategy.

WebIXI will:
Create a Digital Strategy Plan that includes:
  • Defining Your “Who, What & Why”
  • Developing your Elevator Pitch
  • Customer Segmentation & Targeting; Persona Development, Pain Point Definition
  • Keyphrase Research
  • Defining Customer Journeys & Touchpoints
  • Creating Your Message Structure
  • Performance Review and Situation Analysis (SWOT/TOWS)
  • Define Digital Strategy and Governance
  • Digital Media Channel Strategy
  • Search Marketing Gap Analysis
  • Review of Owned and Earned Media
  • Paid Media / Display
  • PR / Influencer Outreach Plan
  • Content Plan
  • Mobile Marketing Plan
  • Initial 90-Day Marketing Action Plan