WebIXI can help you make sense of an ever-changing digital landscape.
Whether you need a complete Digital Marketing Audit & Digital Strategy Planning, or help setting up and using monitoring and measurement tools, WebIXI has the expertise you’re looking for!
Let’s grab a cup of coffee and talk about it!
Digital Marketing Audits
In order to develop a digital marketing strategy and allocate resources, you need to understand the effectiveness of your existing digital initiatives. A great way to do this is to conduct a digital audit – a study of your brand’s digital presence (on its own and in relation to your competitor set) across six key areas: Reach, Architecture, Content, Conversion, Integration and Measurement.
Digital Strategy Planning
A good Digital Strategy Plan spells out all the tools and tactics you’ll use to achieve your sales goals. It’s your plan of action—what you’ll sell, who’ll want to buy it and the tactics you’ll use to generate leads that result in sales.
Build upon your Digital Marketing Audit to develop a plan of action for moving forward!
Google Analytics is a free analytics service offered by Google that track and report website traffic. This is an extremely powerful tool that allows us to measure the effectiveness of our online marketing campaigns when used properly.
Google Analytics Consulting may be a good fit for your organization if:
- Your current site has no reporting functionality
- Your current site has Google Analytics, but you have never truly understood (or even looked at) the reports
- You have no idea how your marketing campaigns are performing.
Understand what users want, care about and do on your site by tracking their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.
WebIXI can help you improve your conversion rate through the use of :
- Click Maps
- Scroll Maps
- Visitor Recordings
- Form Analytics
- Call Tracking
Standards for Excellence
The Standards for Excellence Institute provides a model for organizations to implement in their operating plans so they can gain a deeper understanding of their effectiveness, improve their decision-making and minimize risks.
Nonprofits can demonstrate that they adhere to this model through several options:
- Full Accreditation
- Standards Basics Enhanced
- Standards Basics