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Services

Our Services

digital-marketing

This is all very complicated.  Where do all of these services fit into the big picture?

There is obviously some overlap in the services that we offer and the part of the conversion funnel that they apply to.  But generally, the services fit as described below.

PLAN – The Planning Stage includes reviewing the marketplace and setting objectives — looking at current digital marketing capabilities, creating KPI dashboards to customize analytics for your business; summarizing customer personas and journey maps; Auditing your brand and benchmarking competitors and reviewing influencer outreach, co-marketing and intermediaries.

Services offered include:

 

REACH – Reach involves building awareness of your brand, products and services on other websites and in offline media to build traffic to different web presences like your main site, microsites or social media pages. It involves maximizing reach using continuous inbound communications and planned campaigns to create multiple interactions using different paid, owned and earned media touch points.

Services offered include:

 

ACT – Act is short for Interact. It’s a separate stage from conversion since encouraging interactions on websites and in social media to generate leads is a big challenge for online marketers. It’s about persuading site visitors or prospects to take the next step, the next Action on their journey when they reach your site or social network presence.

Services offered include:

 

CONVERT – This is the conversion from lead to sale. It involves getting your audience to take that vital next step which turns them into paying customers whether the payment is taken through online Ecommerce transactions, or offline channels.

Services offered include:

 

ENGAGE – This is long-term engagement that is, developing a relationship with first-time buyers to build customer loyalty as repeat purchases using communications on your site, social presence, email and direct interaction. We’re also looking to build advocacy or recommendations through ‘word-of-mouth’.

Services offered include: