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Digital Marketing for Nonprofits

Digital Marketing for Nonprofits

Many nonprofit organizations struggle with defining and executing an Inbound Marketing strategy.   Whether underfunded, or understaffed, their efforts often boil down to sporadic, “random acts of marketing”.

It’s important that these organizations understand that with some strategic planning, they can greatly improve the results of their efforts, without drastically increasing the cost.

  1. Define what you are doing, why you are doing it and who you are doing it for.
  2. Define your target market, customer segmentation & content consumer personas. The community you serve isn’t your only market – you must market to potential donors, sponsors, supporters and volunteers as well.
  3. Create your message – Define key phrases, customer journeys and your message structure. How does your message address the pain points defined in consumer personas?
  4. Establish where you are now, as an organization. Research similar organizations and associations. Define strengths, weaknesses, opportunities and threats.
  5. Determine the desired outcome and goals of your marketing efforts. Assess feasibility based on all relevant data on hand.
  6. Using the information gathered in Step 3 develop touchpoints and marketing materialsthat describe the benefits, services, donation opportunities, and values of your organization.
  7. Develop and maintain a professional internet marketing presence by creating a web site. You can use a web site as a great resource to display useful information, news, monthly newsletters, events, create community, share alternatives to donating money, and showcase the benefits of your organization.
  8. Develop the rest of your Digital Media Channel Strategy and prioritize your efforts based on your desired outcomes. Social Media?  SEO?  Content Marketing?  Email Marketing?  PPC?  Local Search?  Whatever steps you take first, monitor and measure your results!
  9. Research and maintain your prospect and customer databases. Do not let these resources be wasted. Use them for special mailings, follow-up telephone calls, event invitations, alliance development, research profiling, and market segmentation.
  10. Always actively search for alliances with other organizations, commerce, government, advertising media, and business. This step alone often brings the most benefit to nonprofit organizations
sectors
Digital Marketing Strategy.
 Key Benefits:
  • Increase community awareness
  • Attract more volunteers and high-quality repeat sponsors
  • Give the media easy access to the information they need
  • Add your voice to the cause and engage your audience
  • Incorporate social media prominently into your planning
  • Showcase positive action taking place
  • Increase overall exposure for your brand, organization and/or cause

We can help you if …

  • You have no defined digital marketing strategy
  • You have no Social Media presence – or you are active Social Media but need someone to implement strategies and tactics that grow your followers, engage and retain them, and help convert them into leads and customers.
  • You’re not blogging – Or you have a blog but need optimize its ability to generate qualified traffic and leads for your business.
  • Your website cannot be found – you need an SEO strategy and need to implement tactics to improve your on and off-page SEO.
  • You aren’t doing any email marketing – or you have a newsletter, but no strategy to ensure emails are being delivered, opened, and clicked on.
  • You have a new product ready for launch, but need to craft a strategy around its messaging and marketing
  • You’re ready to acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns – but need someone that can manage the strategy, execution, and optimization across channels.
  • You need a Logo or Graphic Designer who can use their creativity and skills not just to make marketing materials more attractive, but to improve user experience, create brand consistency, and get specific results.
  • You don’t have a website at all! You need a developer that works well with graphic designers, product marketers, and other internal stakeholders to bring to life your brand, product information and collateral, and other website content.

Digital Marketing is expensive.

We understand that nonprofits are often working with limited or shrinking marketing budgets.  Your staff is already stretched thin — and expected to do the work of these positions:

Average Salaries in Baltimore area:

  • Inbound Marketing Manager ~ $74,000
  • Social Media/Community Manager ~ $59,000
  • Content Marketing Manager ~ $78,000
  • Blog Manager ~ $87,000
  • SEO Manager  ~ $103,000
  • Email Marketing Manager ~ $69,000
  • Product Marketing Manager ~ $85,000
  • Paid Marketing Manager  ~ $52,000
  • Public Relations/Media Relations Manager  ~ $53,000
  • Graphic Designer  ~ $57,000
  • Web Developer  ~ $94,000

 

The experts at WebIXI can provide the expertise you need at a fraction of the cost!

Since 1995, WebIXI has worked with countless nonprofits.  These include: