The year of ‘woke-washing’: How tone-deaf activism risks eroding brands

A razor company talking about #MeToo and a burger chain tackling depression. These ideas share little in common, but in the broad marketing landscape of 2019, they capture the bold and occasionally perplexing lengths brands will go to create an impact with consumers — a trend that experts increasingly warn could be detrimental to the industry’s health.

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Lay’s Brings Back ‘Everyday Smilers’ Campaign, Promoting Selfies For A Cause

The Frito-Lay brand continues to spread smiles around the nation with its second year of “Everyday Smilers,” the cause-driven marketing campaign.

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