Email is an essential tool for nonprofit organizations, and for good reason: In 2018, nonprofit email marketing earned $45 for every 1,000 emails sent (M+R Benchmarks). Want to get more out of your email marketing?
If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community.
Facebook is arguably the best platform for promoting your product, considering that you can reach 1.3 billion daily active users.
Snags can happen anytime in your PPC programs. You’re most susceptible to these snags when you’re new to paid search advertising.
Should websites be accessible to everyone, including the blind?
A good story draws you in, even if it is set in a different era, or a different culture. Visual storytelling in web design does the same thing.
Ok Google, show me the best ways to market my nonprofit.
Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But if you want to reach all those people, it’s going to cost a lot.
In 2019, it is not enough to be a good business with a good product. The modern buyer has an unprecedented set of options for everything from handbags to heart surgeons.
In business, what gets measured gets managed, and that’s especially true for marketing. It’s important to test your marketing strategy — you won’t know if you’re on the right track until you take the time to analyze the results of your efforts.
