Everywhere you look, you’ll find examples of companies partnering with good causes to make a business and social impact. Consumers continue to demand a public show of corporate values.
Everywhere you look, you’ll find examples of companies partnering with good causes to make a business and social impact. Consumers continue to demand a public show of corporate values.
In 2019, it is not enough to be a good business with a good product. The modern buyer has an unprecedented set of options for everything from handbags to heart surgeons.
A razor company talking about #MeToo and a burger chain tackling depression. These ideas share little in common, but in the broad marketing landscape of 2019, they capture the bold and occasionally perplexing lengths brands will go to create an impact with consumers — a trend that experts increasingly warn could be detrimental to the industry’s health.
The Frito-Lay brand continues to spread smiles around the nation with its second year of “Everyday Smilers,” the cause-driven marketing campaign.
