Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But if you want to reach all those people, it’s going to cost a lot.
In business, what gets measured gets managed, and that’s especially true for marketing. It’s important to test your marketing strategy — you won’t know if you’re on the right track until you take the time to analyze the results of your efforts.
A razor company talking about #MeToo and a burger chain tackling depression. These ideas share little in common, but in the broad marketing landscape of 2019, they capture the bold and occasionally perplexing lengths brands will go to create an impact with consumers — a trend that experts increasingly warn could be detrimental to the industry’s health.