When it comes to developing a content marketing strategy for nonprofits, the benefits of blogging, Facebook, Twitter and Instagram are widely known. But another social media platform for nonprofits, and one that often gets overlooked, is LinkedIn.
Email is an essential tool for nonprofit organizations, and for good reason: In 2018, nonprofit email marketing earned $45 for every 1,000 emails sent (M+R Benchmarks). Want to get more out of your email marketing?
If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use online advertisements and other forms of online marketing if they have a business beyond their immediate community.