Incorporate Visual Storytelling into Your Website

A good story draws you in, even if it is set in a different era, or a different culture. Visual storytelling in web design does the same thing.

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How Much Should You Spend on Social Media Marketing?

Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But if you want to reach all those people, it’s going to cost a lot.

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Cause Marketing for Law Firms? Yes and Here is Why.

In 2019, it is not enough to be a good business with a good product. The modern buyer has an unprecedented set of options for everything from handbags to heart surgeons.

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Is Your Marketing Working? You Won’t Know Till You Test It

In business, what gets measured gets managed, and that’s especially true for marketing. It’s important to test your marketing strategy — you won’t know if you’re on the right track until you take the time to analyze the results of your efforts.

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The year of ‘woke-washing’: How tone-deaf activism risks eroding brands

A razor company talking about #MeToo and a burger chain tackling depression. These ideas share little in common, but in the broad marketing landscape of 2019, they capture the bold and occasionally perplexing lengths brands will go to create an impact with consumers — a trend that experts increasingly warn could be detrimental to the industry’s health.

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Lay’s Brings Back ‘Everyday Smilers’ Campaign, Promoting Selfies For A Cause

The Frito-Lay brand continues to spread smiles around the nation with its second year of “Everyday Smilers,” the cause-driven marketing campaign.

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