6 Marketing Trends to Prepare for in 2022
You can’t go through something like a year-long (and counting) global pandemic and not expect some things to change. Then again, marketers and change aren’t exactly strangers. Marketing professionals have always lived in a world where consumers’ preferences are constantly evolving and they are forced to adapt. In the last year, marketers have done so in spades, rolling with the abrupt suspension of in-person events, a massive shift toward digital marketing and — for many — reduced budgets.