3 Mindset Changes All Companies Need for Effective B2B Social Media Marketing
As a B2B marketer or sales professional, you are probably fully aware of how useful a social media presence can be. You can see how critical it is to the success of competitors in your industry, and — if you’re smart — you probably want something similar for yourself.
But building a reliable presence on social media isn’t so easy. Otherwise, you (and the rest of your social media-starved competition) would already have a booming presence there.
The truth is that a regular social media presence is considered table stakes for all kinds of businesses today.
Often, there are misunderstandings about social media marketing and how it actually works for a business. Often, an organization has created some content, scheduled some posts to promote that content for several weeks or months, and then becomes disappointed when they don’t generate any sales.
In truth — B2B social media marketing is a much longer process. It requires foresight, consistency, and an effort to engage in real conversations with your audience genuinely. Social media success doesn’t come overnight, but when it does come, the results are impressive.
Most companies need a shift in mindset to achieve B2B social media marketing success. That starts with changing the way they look at specific aspects of their social media presence: