Six Enormous Hot-Dog-Shaped Vehicles Travel America, Spreading Only Brand Awareness and Joy
“It was the only job I applied to,” Molly Swindall said. She grew up outside Atlanta and recently finished a master’s degree in security and intelligence in, and sponsored by, the European Union. “I put all my eggs in that basket. It was my dream job.”
She was entering a tough job market. But piloting the most recognizable vehicle in America for a year isn’t an easy gig to land. The year before Ms. Swindall applied, 7,000 people applied for 12 positions, so it’s not just because it’s challenging to parallel park the Oscar Mayer Wienermobile, an automobile that is also a 27-foot-long frankfurter.
Knowing she needed to stand out in her application, Ms. Swindall, 26, sent the Wienermobile hiring managers a literal picnic spread of her talents while paying tribute to the greater Kraft Heinz ecosystem of its parent company.
In a cardboard box, she arranged artificial grass and a checkered blanket on top of which were her “cheesy cover letter” (wrapped in recycled Kraft Singles packaging), a “relishing résumé” (stuffed in an empty Heinz relish bottle) and a pack of paper wieners baring her face (“so they could actually picture me as a Hotdogger”). Within a couple of weeks she got the call: She’d been chosen for an in-person interview.