Face Mask Merch Has, Inevitably, Arrived
It’s early April, 2021. After a frequently delayed and ultimately aborted Major League Baseball season, the first Opening Day in a post-coronavirus world is here. Having learned from the NFL’s follies in the fall of 2020 — turns out launching Clorox Wipes into the stands was a bad idea — MLB is confident it can hold games safely, with a limited crowd in attendance. As a part of that effort, every home team is giving away a commemorative face mask emblazoned with its logo.
“I could totally see that,” says Tim Andrews, president of the Advertising Specialty Institute, a trade group for the promotional-products industry. “Rally towels are a big thing in a lot of sporting events, and bobbleheads. I think masks could certainly be next.”