Reimagine Your Nonprofit to Survive the Crisis
In the age of Covid-19, nonprofits are seeing donations drop, doors close, and cash reserves dwindle. Together with the uncertainty and demands the pandemic has forced on us, that makes it a worrying time. But it’s also a time of opportunity. It might well be the time to reimagine who you are and what you do and to make your organization better in the process.
Reimagining an organization is hard, especially during a crisis. Leaders who are overwhelmed with day-to-day surprises, urgent short-term demands, and a gnawing sense of uncertainty often don’t feel able to take on another challenge. But the job is possible — and frequently necessary.
For years I’ve worked with community-based nonprofits on strategy, financial management, and their business models. In the course of that work I’ve learned that to properly reimagine an organization, you need to focus on four important and interconnected areas: impact, people, finances, and the community. Let’s explore them one by one.