4 things to track on your Facebook ads
If you’re advertising on Facebook but you fail to analyze the data, then you are not reaching your potential. Facebook Ad Manager and Google Analytics will allow you to see who is looking at your Facebook ads and even how many of those people are following through to your landing page. This will allow you to clearly determine who your audience should be, what area, age range, etc. You can then target your ads directly at these people, resulting in a more targeted ad campaign and more leads.
If this all sounds far too complicated or time-consuming, then you can always outsource your Facebook ad campaign. There are some great companies out there who will do it all for you. There are even companies who specialize in different sectors such as XSocialMedia, who specialize in Facebook ads for Lawyers, click here to find out more.
However, If you decide to do it yourself then here are 4 things you should take notice of: