Cause Marketing And The Law: What You Don’t Know CAN Hurt You
Everywhere you look, you’ll find examples of companies partnering with good causes to make a business and social impact. Consumers continue to demand a public show of corporate values. Employees expect their workplaces to help them give back. And even prominent CEOs have recently expanded the very definition of a corporate purpose to include all stakeholder needs
Seasoned corporate citizens understand that, like any formal partnership arrangements, there are legal rules and regulations around these “do good” partnerships, particularly when nonprofit organizations are involved.
Attorney Karen Wu of Perlman & Perlman recently provided an excellent overview of the top pain points and precautions to consider when entering into these “cause marketing” arrangements with charitable organizations in a recent webinar entitled The Ten Commandments Of Cause Marketing Law. Here are a few highlights to consider: