In business, what gets measured gets managed, and that’s especially true for marketing. It’s important to test your marketing strategy — you won’t know if you’re on the right track until you take the time to analyze the results of your efforts.
Your marketing is the link between your product and your customers, so don’t treat it as an afterthought. Instead of assuming what will appeal to them, test and test again. Fortunately, website analytics, social network data, and customer feedback allow you to make well-informed choices in your marketing campaigns.
To get the most out of testing, consider using these three approaches: