Email Prospecting: 7 Things You MUST Do Before Hitting ‘Send’
Need to make sales, quick, but you despise cold calling?
Not a problem—there’s a better solution that doesn’t elevate your blood pressure nor increase the billable hours of your psychotherapist. It’s none other than email prospecting; a proven strategy that can work miracles, if and only if it’s executed correctly.
According to eConsultancy, to out of three marketers rate their email return on investment as either good…or excellent! But before you queue that perfectly-crafted message and fire it off to your prized database, ask yourself: “Will it make much sense to spend hours, days, weeks and even months emailing these people, just to hear crickets when I check my inbox?”
Seeing only, “sorry, this email couldn’t be delivered” messages in your inbox? No, it doesn’t make much sense at all, and it’s something you can steer clear of. Get prepared to join the 66% of marketing professionals getting huge ROI from their email campaigns, by doing these 7 things, before hitting “send.”