Six Digital Marketing Strategies To Grow Your Cannabis Business On E-Commerce
Even without federal legalization, the cannabis industry is proving to be fast-growing in the U.S. In fact, despite being legal in fewer than a dozen states, consumer spending in the legal cannabis market is projected to hit $11 billion by the end of this year, and it’s projected to top $23 billion by 2022. This is according to Arcview Market Research and BDS Analytics’ The State of Legal Marijuana Markets, 6th Edition, as reported by Forbes.
Demand for the product isn’t the only driving force behind this success story, though. As more cannabis companies join the market, I believe e-commerce will continue to drive innovation throughout this growing industry in three ways.