How Much Will Blockchain Really Affect Digital Marketing?
by Kristopher Jones
“Even in its current iteration, blockchain has created new opportunities for digital marketing firms, such as marketing the launch of new initial coin offerings (ICOs) and implementing blockchain technology into existing website architectures. Even the schema community has created markup for blockchain certificates.
In this article, I’d like to focus more on the impact that blockchain will have on the industry as a whole — from content creators all the way to advertisers. Despite the confusion surrounding its technology, I believe that new blockchain applications will improve the most glaring problems that exist in digital marketing today. But reaching that point may take years.”