The blockchain technology is set to reform the marketing automation segments in the coming years. This particularly means that soon marketers will have even more effective online tools to establish trustful relationships with their customers and prospects.
The blockchain is a true internet sensation of our age, and the technology is bringing undeniable hype among the marketers. Simply put, blockchain offers a whole new approach of how data is tracked online. Blockchain uses a distributed ledger, a transparent but secure log of transactions, and consensus algorithms, that decentralize storing data compared to traditional databases. The blockchain revolutionizes data collection by while giving the businesses new ways to use consumer data, and ensuring that the consumers have more control over their shared data, at the same time.