The Nonprofit Marketing Musts That B2B Marketers Can Do Too
By Christine Warner
Keep service at the core of your marketing strategy. Every business serves its customers, but not every business serves the community. Typically, a business’s expression of community support takes shape as a corporate social responsibility (CSR) strategy. Your CSR strategy is to the community what your business plan is to your customers. And in saturated markets, it could be one of your only differentiators.