3 Ways To Make Promotional Products Work in the Digital Age
By Arielle Kimbarovsky
In today’s world of technology, it’s easy for companies to dismiss the value of promotional products. Often considered a less effective and more expensive marketing strategy, promotional products are becoming less relevant.
However, as companies turn to internet-only advertising and focus more on things like social media, they risk losing touch with their customers. To a certain degree, promotional products allow companies to connect with their customers more closely, develop brand recognition, and serve as a constant reminder.