3 Ways To Make Promotional Products Work in the Digital Age
By Arielle Kimbarovsky
In today’s world of technology, it’s easy for companies to dismiss the value of promotional products. Often considered a less effective and more expensive marketing strategy, promotional products are becoming less relevant.
However, as companies turn to internet-only advertising and focus more on things like social media, they risk losing touch with their customers. To a certain degree, promotional products allow companies to connect with their customers more closely, develop brand recognition, and serve as a constant reminder. Promotional products such as embroidered promotional clothing can provide a visual for customers to make a lasting impression. Particularly at events like trade shows, wearing the logo of your brand, and even giving it away can spread your company’s name by word of mouth which can have a very positive impact on business. Consumers these days want to be assured that a brand is reliable and who better to spread the word than your already loyal customers. If your staff wear clothing with your logo printed on it, they will also be a literal walking promotion for your brand.