Content Marketing Workshop
Friday, April 13th, 2018
8:30AM – 11:30AM
The Learning Lab
2228 Conowingo Road
Bel Air, MD 21015
In the world of online marketing, content will always be king.
It is content that is the main driving force of the digital marketing process, from attracting strangers to your website, converting them into leads, turning them into customers and eventually promoters of your organization.
In this workshop, we will be focusing on the following:
- Identifying the Goals and Aspects of Quality Content
- Performing an Audit of your Current Content – Is your content accomplishing what it needs to?
- Managing You Content with Editorial Calendars
- Publishing and Promoting Your Content
- Identifying the “Unicorns” from the “Donkeys”.