Please join us for our Google Adwords Grant Workshop!
WHEN: Thursday, July 20th
WHERE: The Learning Lab, 2228 Conowingo Rd, Bel Air, MD 21015
Does your organization need help with branding? Bringing awareness for your services? Reaching your desired target market? A Google Adwords Campaign could be the answer to all of these questions, and it is not as expensive as you may think.
Google Grants can offer qualified nonprofits up to $10,000 per month in free campaign spend funding. On average, most nonprofits who have been approved for the grant spend only $300 per month of the $10,000 potential spend. There is a lot of room for improvement!
Join us to see how we can use a Google Grant to promote your organization.
Registration & Coffee
Get here early and grab a seat! Anyone walking in during the Welcome & Introductions will more than likely be called out in front of everyone.
9:00AM – 9:15AM
Welcome & Introductions
Overview of what we will be doing here today and brief introductions of everyone in the room. Make sure you bring enough business cards to pass out (drives me nuts when people do not bring business cards)
9:15AM – 10:45AM
What Is Google Adwords & How Does It Work?
We will be discussing how the Adwords platform works, including how to properly format an ad, how to improve quality scores to lower your CPC, and how ad extensions can help improve your click through rate.
During this session, we will be working on an exercise to map out potential ad campaigns.
10:45AM – 11:15AM
What is the Google Grants Program and Do I Qualify?
We will be discussing what is involved with the Google Grants Program, including the requirements to qualify, how to apply and the strengths and limitations of the program.
Recap, Closing Remarks
Recap what we have learned today then get out. If you don’t feel like going back to work, let’s pretend it rook the whole day.
Please note that you do not have to be a nonprofit organization to attend this workshop – if your company is interested in learning more about how the Adwords platform could help bring in potential customers, this will still be beneficial and a productive use of your time.