Cracking Facebook SEO – Optimization Tips That Win Higher Page Rankings
Social media marketing has, without any doubts, a huge potential to increase sales. What social media sites offer is increased brand recognition, improved brand loyalty, more opportunities to convert, higher conversion rates and better ranks in SERP. Keeping this in mind, one question pops out: what can Facebook SEO do for my business? With 51% of Facebook users being more likely to buy from brands they follow and 80% of US social networks connect to brands through Facebook, like it or not, you need to start optimizing your business’s Facebook.
Using social media in your SEO strategies helps you win higher page rankings? We believe that yes and this is why we’ve put together a list of tips that will help you get higher page ranks and improve your overall online marketing strategy.
- Get the Best Facebook Page Name
- Claim Your Vanity URL to Boost Facebook SEO
- Place Keywords in Strategic Locations
- Optimize Facebook Page Status Updates for SEO
- Include Address to Boost Your Local SEO
- Link to Your Facebook Business Page
- SEO for Facebook Notes
- Post Direct Links to Your Website on Your Facebook Page
- Reputation Management
- Create Engagement to Outrank Negative Reviews
According to some studies, 47 % of Americans believe that Facebook has a greater impact on their purchasing behavior than other social networks and 78% of a brand’s Facebook fans are current users of the company’s products and services. Will Facebook SEO help you with your overall ranks? To start with, links on social media are often considered higher-quality links because social sites have a high web authority. Even if your Facebook page is new, it’s likely to rank high thanks to Facebook’s overall high authority.
SEO Visor claims that Google indexed as much as 1.87 billion posts. Interestingly enough, this doesn’t seem to cover the entire breadth of Facebook posts! Remember: not all profiles are set to public. According to a study made by Searchmetrics, the correlation between social signals and ranking position is extremely high, and this is also true for the number of social signals per landing page. Facebook remains the social network with the highest level of user interactions. When we compare it with other social networks, it shows relatively high signals across the first search results page. We’ve detailed this matter in a previous study on social signals influence on rankings. To continue, we will go on a journey to see how you can optimize your social profiles. Are you tired of Google Analytics? Take a break. We will offer some SEO tips that do not imply using Facebook Ads but will help you with the rankings.