Please join us for our 2017 Digital Marketing Sanity Check!
WHEN: Friday, May 26th
WHERE: The Learning Lab, 2228 Conowingo Rd, Bel Air, MD 21015
COST: $25 (Includes Lunch)
Registration & Coffee
Get here early and grab a seat! Anyone walking in during the Welcome & Introductions will more than likely be called out in front of everyone.
9:00AM – 9:15AM
Welcome & Introductions
Overview of what we will be doing here today and brief introductions of everyone in the room. Make sure you bring enough business cards to pass out (drives me nuts when people do not bring business cards)
9:15AM – 10:45AM
Online Marketing Health Check
Let’s take a deeper look into where your company / organization is starting from in terms of online marketing. We will be reviewing current inbound marketing avenues and helping you work your way through a survey to help measure where we need to focus our efforts for improvements.
10:45AM – 11:00AM
I suppose we need to let you use the restrooms.
11:00AM – 11:45AM
Going Beyond Installing Google Analytics
You’ve installed Google Analytics – now what?
The basic account creation is usually the only step that most people take with their Analytics. Most people do not even log in again.
In this session, we will be discussing the Google Analytics Reports you will want to turn on, Advanced Analytic Programs to measure more activity on your website, and call tracking capabilities to ensure you understand how well your marketing efforts are working for you.
11:45AM – 12:30PM
Ok, you’ve got all the analytics programs up and running. How do we read these reports and calculate ROI from them?
12:30PM – 1:30PM
Roundtable Discussions with Lunch
During lunch, we will be having a roundtable discussion with the group with the following topics: Cyber Security, Marketing Headaches and Local Resources your company / organization can take advantage of.
1:30PM – 2:30PM
Conversion Best Practices
In this session, we will be discussing some “best practices” in terms of increasing your website’s conversion rates. We will be identifying some common mistakes and ways to fix problematic areas to ensure you are converting as many customers as possible on your website.
2:30PM – 3:15PM
The Power of Paid Advertising
In this session, we will be reviewing the different ways Paid Advertising Campaigns can target your dream clients. We will be focusing on PPC Campaigns, Geofencing, Retargeting, Boosted Facebook Posts and General Social Media Campaigns.
3:15PM – 3:30PM
Milk & Cookie Break
3:30PM – 4:15PM
Increasing Customer Loyalty in the Digital Age
While it is great to bring in new clients, it is much more important to ensure you are keeping your current ones happy. We will be discussing the different ways you can utilize Online Marketing techniques in order to keep your clients happy and loyal to your business.
4:15PM – 4:30PM
Recap, Closing Remarks
Recap what we have learned today then get out. We blew right through nap time today.